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What is SEO

June 2nd, 2010

Search Engine Optimization (SEO) is a marketing process that generates search engine traffic. It is based on getting high rankings in search engines, for a site’s chosen keywords.

* SEO as marketing: The goal of Search Engine Optimization is to generate sales. That is why SEO is a form of marketing, since marketing ultimately aims to sell.

* SEO as a process: Traffic will not appear instantaneously. SEO requires sustained, ongoing effort for at least a few months. The more competition there is, and the more established it is in the search engines, the longer results will take to materialize.

* Rankings in the search engines: Search engines are used to find information, which they display in the form of Search Engine Results Pages (SERPs). Each SERP consists of 10 websites that are ranked from the top of the screen to the bottom according to how relevant they are to the search.

* Chosen Keywords: Keywords are descriptions of the information people are looking for. For example, the keywords “Pet shops in Kuala Lumpur” are a search engine user’s description of the information he’s looking for: Pet shops in the city of Kuala Lumpur.

[[ SEO = Higher Ranking = Higher Traffic = Increased Sales ]]

Are you ready to get your website optimized? Contact us now at info@iconcept.com.my or reach us at +603-3325 7113.

For more info, log on to http://www.iconcept.com.my/services/ourseo/