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Web Video – Why It Works

October 11th, 2010

One of the newest and most effective ways in which an individual is able to market their product or service online is via web video. The obvious comparison is the similar attention received from television- we are drawn to moving imagery over static imagery. Web video is effective, inexpensive and catches the attention of the viewer whether they mean to be engaged or not. Some people are able to watch commercials without focusing on them too much, until a particular commercial catches their eye. This is such an effective concept on TV that many people were able to see how to use it to their advantage. As the internet began to take off and technology improved, people were able to offer web video on their websites. This was seen as very cutting edge for a while. Eventually, however, like all technological advancements, improvements came along and suddenly things stepped up a little more.

With recent Flash to Video software developments, it is now easier than ever to incorporate web video on any website. Web video cost is all dependent on who is offering the web video, what the purpose is etc. It is very important for people to think about these things before they consider investing in a particular web video company. The reasons behind this are that some individuals might pay for this service when they do not need to. By researching available options, individuals will be able to decide what would be best for them when it comes to web video on the internet.

Streaming video is available in many different forms and many people have taken advantages of its forms over time, as it is a very effective and targeted tool to reach potential customers. Further to that it is vital to know what the target audience is interested in learning about, hearing about and experiencing.

Integrating web video into advertisements is becoming a highly competitive market these days . This is a relatively new concept, but it is growing in popularity- specifically with major hosting sites such as Yahoo and Google. It sometimes allows individuals to initiate the ad- via a pop up or pop in. This essentially guarantees that the individuals that watch the ads are those that are at least moderately interested in the product, good or service that is being offered in the streaming video of the ad. Web video is often displayed purely for informative and recreational reasons. This is helpful depending on what the individual is looking for.

Now anyone can offer web video from their home page with a few clicks of the mouse button. If you have a web cam it is very easy to create a personal testimonial or informative video on a niche topic, and upload it within seconds. Many web entrepreneurs make a substantial living people from creating such niche videos and charging for them. Web video can offer up a lot of new possibilities to those that are looking to make money, make videos, watch videos or rate videos. This is a very important way as well through which individuals can share information.

Credit to: www.buzzle.com

I Concept is a premier multimedia design company who is specialized in website design, online marketing solutions (SEO and iPhone apps/ Facebook apps) and corporate video production company. Contact us now at info@iconcept.com.my or call us at +603-33257113 to find out more about our Web Video production services.