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Search Engine Optimization (SEO) overview

 

Why SEO

Try to key-in a key phrase to find you own website, can you find it in the first page results of search engines? Probably not! Hence, that's no problem at least you know now why you need SEO for your website! Nowadays, millions of searchers go through internet and many of them are actually looking for what you are selling and offer. "Target the wrong keywords and all your efforts will be in vain." Finding and designing a website is all about targeted key phrases! SEO is much cost effective than any other marketing tool, offline or online! Search engine optimization may be just one part of an online internet marketing strategy, but it is the fundamental part. It's the baseline. “If you are doing nothing else, search engine placement and keyword related advertising can make up 80 to 90 percent of your traffic.” I-Concept’s Search Engine Optimization will help you:

• Explode you sales • Dominate your competition • Calculate fast ROI • Minimize your risk • Get superior sales results • Best investment for growth

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What is SEO

Search Engine Optimization (SEO) is a marketing process that generates search engine traffic. It is based on getting high rankings in search engines, for a site’s chosen keywords. SEO as marketing The goal of Search Engine Optimization is to generate sales. That is why SEO is a form of marketing, since marketing ultimately aims to sell. SEO as a process Traffic will not appear instantaneously. SEO requires sustained, ongoing effort for at least a few months. The more competition there is, and the more established it is in the search engines, the longer results will take to materialize. Rankings in the search engines Search engines are used to find information, which they display in the form of Search Engine Results Pages (SERPs). Each SERP consists of 10 websites that are ranked from the top of the screen to the bottom according to how relevant they are to the search. Chosen Keywords Keywords are descriptions of the information people are looking for. For example, the keywords “Pet shops in Kuala Lumpur” are a search engine user’s description of the information he’s looking for: Pet shops in the city of Kuala Lumpur. More common the keyword, there will be more difficult and less quota for it. (As only 10 sites link for first page). When the quota is full, it is not encourage to do the optimization for top 10 anymore. [ SEO = Higher Ranking = Higher Traffic = Increased Sales ]

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Why does my company / organization / website need SEO?

Google isn’t the only way to search the Internet, but its dominance has made the competition almost irrelevant. According to tracking firm, hitslink.com, Google’s share has increased to an overwhelming 82% in May 2009. Second place Yahoo is at about 9%, while Microsoft’s combined share (MSN and Live Search) is about 6%. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search – people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users. SEO aims to increase sales by raising a website into the top of the search results, where most people click. Don’t let your potential customers knock your competitors’ door as they can found your competitors site first but not you. Q: Why would improving a website’s rankings in the search results generate sales? A: 90% percent of searchers only visit sites in the first 10 results, according to research. That means that 90% of searchers mostly only buy from the top 10 ranked websites! Studies have also shown that the higher your ranking in the top 10, the larger the percentage of visitors that visit your site. This trend is only accentuating with time, as people get used to the top results being relevant, and sufficient to answer their query. The bottom line of SEO is this: The higher you ranked, the more visitors you get. The more visitors you get the more sales you make.

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How SEO works..

Google uses software, often referred to as a 'spider', which constantly crawls the internet by following links from one site to another, reading the text of the websites it finds and then recording or indexing the results in its database. When someone looks for something using keywords such as 'Services', the Spider uses its secret formula or algorithm to determine the most relevant results for that request. The results page is made up of two sections - sponsored links and organic results. The sponsored links, which is paid advertising, are the entries on the right-hand column. The organic results are in the left-hand column. Getting your website to rank as high as possible in the organic results is referred to as SEO.

Why SEO is the BEST investment for any business?

The most 5 SEO factors must be implemented into your marketing strategy before you are left in the dust of your competition: Absence of Risk In many cases, paid advertising is subject to click fraud risk and competitor's black techniques (such as using software that would click your ads thousands of times without any real profit to your site; however, you pay for each click to the search engine). SEO is free of any risk. Unless you spam or make obvious mistakes, it cannot damage your business. Reliability Banner ads or paid search engine placement work until the marketing budget depletes. Then, the site disappears from the listings, and your returning customers cannot find you any more (new visitors cannot find you either). SEO helps buffer this process, so you can gradually reduce the advertising budget as you're increasing your results obtained from organic search engine listings. Also consumers are more likely to purchase from a site ranked high in the search engine results than from an evidently placed advertisement. Brand Awareness A web site having a high ranking means more people see the name of the company and become familiar with the company and its products, even if they haven't made a purchase. A surveys show that consumers are twice as likely to recognize businesses ranked in the top 10 in search engine results than those appearing in banner ads. Targeted Traffic SEO brings paying customers to your door step. The customers that SEO bring you are long for your products / services as they have entered your websites keywords / phrases into the search engines. SEO will further help you transform visitors into buyers by analyzing their behavior once they find your site. You will learn how to transform these visitors into buyers by utilizing the content of your website in the most effective manner possible. Affordability In comparison to banner ads, this cost between RM 5,000 (USD 1,500) to RM 10,000 (USD 3,000) a month and outsourced SEO plan costs as little as from RM 5 onwards (Find out more our packages). Well, and after this course you will hardly need to hire an SEO expert or outsource an SEO campaign, anyway.

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SEO – FAQ?

Q. To what extent is SEO effective? It depends on who’s doing it, their knowledge and skill levels, as well as the types of keyword phrases you’re targeting. SEO done correctly by I-Concept’s knowledgeable and skilled SEO consultant can be highly effective in increasing the targeted traffic to your website. But SEO had done by someone who’s just read about it…well…not so much! Q. I want my keywords appear in Yahoo.com only, I don't want Google.com, can I get discount? No. But you may refer to our customized package at different price. Please contact us for details. Q. Can I only optimize for Google.com or Google Local Search Engine? Yes, we can optimize for it at customized package. But Google is the most difficult search engine to get top ranking. It generally takes at least 6 months or more. You may refer to http://www.google.com/language_tools?hl=en for list of your google local search engine selection. Q. What are the difference between your service and other competitors? We provide one year (12-months) or money back guarantee! Q. Can I change the keywords again after it appears on Search Engines? No, once the customer confirms the keywords, you are not allowed to change the keywords until the 12 months service period is expired. Q. Can I choose few keywords target for Yahoo.com, another few keywords target to Google.com? No, it’s not allowed. Q. How long for the Optimization period? Generally, it does will take range from 4-weeks to a maximum of 16-weeks and based on keywords / phrases combination. Q. How do I find out the best keywords to target? The "best" keyword depends on the following main factors: – 1.) The amount of traffic it will generate. 2.) The difficulty of attaining a top ranking. 3.) The profitability of that keyword. There is no such thing as a "perfect" keyword; you can find the best ones for you by using a combination of the factors above.

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