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Corporate Video Production – An Effective Marketing Strategy

September 9th, 2010

Feel like your current marketing strategy isn't giving you the ROI you had hoped for? Perhaps your marketing collateral seems to have lost it's luster, and you think it's time to move on to something new. You're aware that a re-branding campaign can be a very time consuming, and budget devouring prospect but you're running out of ideas. There may be one you haven't considered till now… at least, not seriously.

Corporate video production deserves a second look. A creatively produced corporate video can place a new spin on, and even compliment, existing marketing collateral. What's more, it can be targeted to capture the attention of a very specific audience, or broadened to a much wider demographic, depending on the need. Though there are countless ways in which corporate video production can be employed, here are a few worth considering:

Corporate Image Building- Consumers form opinions about companies every day for any number of reasons, ranging from personal experience to word of mouth to positive (and negative) media. With Video, you have a powerful tool at your disposal to help influence those opinions in a direction that is favorable to your core values, as well as your bottom line. It puts you in the driver's seat. Corporate video production is a dynamic tool that has been shown to produce up to +70% retention rate over print and radio.

Brand Films and Storytelling- Every organization has a story to tell, and corporate video production is an excellent vehicle to get that story across. People identify with the struggle involved with building something from nothing more than an idea. Your History, product development, or impact on your given market are all things that your target audience will be interested in. This approach gives you many minutes of creative, uninterrupted videologue, designed to win-over your audience to your brand identity, core values, and culture of excellence.

Investor Presentations – Put an innovative spin on your communications to investors that is suitable for formal presentation venues, meetings, or web publications. Don't bore your investors to tears will more of the same old graphs and pie charts, accompanied by the drone of industry monologue (the same ones, by the way, your competitors might be using.) These people are giving their time, attention, and most importantly their capital resources in return for assurance that they are backing the right business plan. A professionally crafted video presentation can leave an indelible mark in the minds of your investors, and help keep then on your team for the long haul.

Customer Testimonials- Your prospective customers are sizing you up, looking for a product, and a company behind the product, that they can trust. A very affective approach to winning new customers has been letting people who have already been through that process tell their story, and what lead them to the decision to choose you. Even better, let them tell your prospects why they are convinced they made the right choice!

Production Process Overviews- On a more technical note, this style of corporate video production works well within a B to B setting. Show prospective buyers how your system works. Let them experience the sight and sound real features at work that are larger than life… while never leaving their seat. Overcome geographical barriers by bring your demonstration right to them.

Article Source: http://EzineArticles.com/?expert=John_Haslam

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Contact I Concept now at info@iconcept.com.my or call us at +603-33257113 to find out more about our corporate video prodcution service. I Concept is a premier multimedia design company specialized in website design, online marketing solutions (SEO and iphone apps/ facebook apps) and corporate video production.